Raffle City Launch, Chengdu

Multi-media, Experiential Exhibition :

Architectural Design Statement of Steven Holl

Image Courtesy: yU+co[lab]
Architectural Theatre

Architectural Theatre

The story and design statement Photo Courtesy: Margaret Lam

Spatial Narration

Spatial Narration

Simultaneous projection of wall and floor.

The Exhibtionary Theatre

The Exhibtionary Theatre

Image Courtesy and Spatial Design: Draughtzman

The Exhibtionary Theatre

The Exhibtionary Theatre

Image Courtesy and Spatial Design: Draughtzman

Model Making and Projection Testing

Model Making and Projection Testing

Photo Courtesy: Margaret Lam

Model Making and Projection Testing

Model Making and Projection Testing

Photo Courtesy: Margaret Lam

Creative Show : Zone 1

The Architectural Theatre.

It was designed to start off with a cultural video, followed by the architectural design statement delivered through a kinetic installation and projection system.

 

 

Deliver Architectural Concept : Throughout a Multi-disciplinary, Custom-made Show :
This site-specific exhibition was designed to be an official launch of Raffle City in Chengdu - built by notorious architect Steven Holl. The aim was to deliver the specific architectural statement to participants throughout the showsuite, which utilized multi-disciplinary design practices altogether - ranging from interior design, section planning, content flow, video shooting, motion graphics, kinetic installation, large-scale projection, model making, interactive devices to overall system control. The exhibition intended to relate the audiences with various entry points, such as:  cultural aspects, architectural point of views, design and functional information as well.


Narration Planning in Exhibition Space :
A narrative approach was implemented throughout the exhibition, by planning specific content pinpointed in three zones. In Zone 1, an architectural theatre was built. It was designed to start off with a cultural video, followed by the architectural design statement delivered through a kinetic installation and projection system. Zone 2 was dedicated to a visualization show, involving a 15-metre video projection to showcase the life in the complex. In Zone 3, an interactive Installation was set up to further cover specific stories.

 

Integrating Art Direction, Digital Deliveries and Production Management :

The main challenge of the project was about manipulation of a range of professional skills, including : art direction of the anticipating experience, people flow management, digital deliveries, timing control, system synchronization, etc. As a whole, the exhibition aimed to achieve a high level of all-encompassing art production.

 

 

 

 

Animated Video - Projection on Wall

An animated video was developed to communicate the architectural idea of Steven Holl.

Click to view

Life and People : Visualization

Life and People : Visualization

Photo Courtesy: yU+co[lab]

Life and People : Visualization

Life and People : Visualization

Image Courtesy: yU+co[lab]

Life and People : Visualization

Life and People : Visualization

Image Courtesy: yU+co[lab]

Life and People : Visualization

Life and People : Visualization

Image Courtesy: yU+co[lab]

Life and People : Visualization

Life and People : Visualization

Image Courtesy: yU+co[lab]

Creative Show : Zone 2

Life and People : 15-metre-long Projection. Visualization Movie Show.

Dedicated to a showcase the life in the complex.

 

Click to View - Projection on Wall

 

Interactive & Projection

Interactive & Projection

Photo Courtesy: yU+co[lab]

Creative Show : Zone 3

Simultaneous Projection. Interactive Installation. Development Story.

 

The Team:
Experiential Design and Media Design Agency:  yU+co [lab]   (Art Director : Margaret Lam)

Interior Design Lead : Draughtzman