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MARGARET LAM
Curating Brands, Design & Digital Experience
AIA Vitality Tower
Boosting Your Well-being
![Photo Courtesy: yU+co[lab]](https://static.wixstatic.com/media/13e63c_432276421d514eeb8d5cc9387c149f46~mv2.jpg/v1/fill/w_915,h_480,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/13e63c_432276421d514eeb8d5cc9387c149f46~mv2.jpg)
Hero Up! 360 Photo-shooting Real Life Zone
In order to highlight AIA Vitality, a high tower structure is deliberately designed to stand out itself within the European Carnival. This “AIA Vitality Gym Tower” is a healthy game field that filled with high vibe, in which everyone get involved will be motivated. A 360 degrees photo booth will shoot energetic photos of you and friends together and make you HEROES - by putting your 3D photos onto the TOWER! You participate & get rewards.
![Photo Courtesy: yU+co[lab]](https://static.wixstatic.com/media/13e63c_8c650986e66f4aaf98572692987b3187~mv2.jpg/v1/fill/w_915,h_480,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/13e63c_8c650986e66f4aaf98572692987b3187~mv2.jpg)
![Photo Courtesy: yU+co[lab]](https://static.wixstatic.com/media/13e63c_62911ab32c804893a0aedf5bc3754cf7~mv2.jpg/v1/crop/x_0,y_36,w_1920,h_1007/fill/w_137,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/13e63c_62911ab32c804893a0aedf5bc3754cf7~mv2.jpg)
Spice Up! Light Show
A 2 minute pre-programmed neon-light show will be on every hour. Capturing attention and boost up the vibe.
![Photo Courtesy: yU+co[lab]](https://static.wixstatic.com/media/13e63c_8995505a23dd40a487f814e9491c5586~mv2_d_2666_1500_s_2.png/v1/crop/x_0,y_119,w_2666,h_1250/fill/w_46,h_21,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/13e63c_8995505a23dd40a487f814e9491c5586~mv2_d_2666_1500_s_2.png)
The Team:
Company: Pico International Team (Creative Director : Margaret Lam)
Senior Producer: Carol Cheng
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