MARGARET LAM
Curating Brands, Design & Digital Experience
HK Museum of Art
Digital Showcase & Narratives
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Artistic Presentation for Antique Story
Introducing a refreshed methodology to bring digital experience to the antique world, the idea is to create a series of visual narratives that catch the audience's eyes, keeping them engaged while telling a succinct story behind the artifacts.
Projected Animation and Motiongraphics
In order to enhance the engagement level, visual motifs of the particular object is being carefully chosen to create an animation with special effect. Nicely crafted descriptions convey the essence of an emotional story behind.
An Impression of Elegance in Motion
After all, the objective is to leave a high level of elegant impression to the visitors, in terms of both of the museum objects and the stories that might have been forgotten otherwise.
The Team:
Experiential Design and Media Design Agency: yU+co [lab] (Creative Director : Margaret Lam)