An Artisitic Edge on Hightened Intellectual Level :
One of the featured projects of artisitic pursuits can be shown through the brand camapgin for Clipsal. The brief was to launch a revolutionary design product - named “Zencelo” full-flat switch - in Pan-Asia market. Client would like to launch it with a specifically unique campaign that could go beyond traditional commercial approaches. A creative concept were then conceived with an artistic edge on a heightened intellectual level, which was intended to challenge the audience with the assumption of "outstanding" with a design product.

A Critical Reflection for Design Enthusiasts -  Strategic Narration :
The concept idea was basically a creative reflection through the mind of a professional designer. In the TVC commercial video creation, the narrative play around the verbal words, where a critical statement was cited : “An Outstanding design is an In-standing Design.” In such intellectual saying, the phrase  “In-standing” was referring to the total flatness of new sleek switch.

 

Scenographic Art Production - Provoking Script - Shooting - Post-production :

The aim of the campaign was to create a visually-stunning, arty and thoughtful video that could breakthrough the market's norm. The story line was started off with a thought-provoking script, which led to a scenographic approach in scene creations during shooting stage. High quality post-production was implemented to further the imagination. A sense of staging was a unique feature throughout the artistic production.