MARGARET LAM
Curating Brands, Design & Digital Experience
International Commercial Centre - Observation Deck Gallery, HK
Fictional Installation Design Event : Embracing the Moon
![Photo Courtesy: yU+co[lab]](https://static.wixstatic.com/media/13e63c_d529d55b47ac476ca80cf11bcace63d2.jpg/v1/fill/w_910,h_680,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/13e63c_d529d55b47ac476ca80cf11bcace63d2.jpg)
Participatory Creative Idea - Embrace the Moon High on 100th Floor:
This site-specific installation event was designed to be an inspirational experience on the 100th-floor-observation-deck located in International Commercial Centre, Hong Kong. It was planned to constitute a tangible form of expression around the idea of approaching the moon - in Mid-Autumn festival celebrating full moon - where a luminous revolving moon lantern was built.
Narration in Public Space :
A narrative approach was implemented to capture the interest of a wider audience that resonated with the city's story and life. The impact of the object was given consideration to create a dramatic effect - in which the lighting, and continuous images were not only to attract the gaze, but also to resonate with traditional beliefs.
The Real and the Fictional :
The main challenge of the project was to transform the public space into a stage without borders, which involved a range of skills, including : image production, kinetic effect, lighting, material control and final art installation. The dimensions of the real and the fictional were explored.
Narration in Public Space
100th Floor Observation Deck
![Photo Courtesy: yU+co[lab]](https://static.wixstatic.com/media/13e63c_6ce9a7322fcf405f8fd83111c9be225b.jpg/v1/fill/w_907,h_680,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/13e63c_6ce9a7322fcf405f8fd83111c9be225b.jpg)
![Photo Courtesy: yU+co[lab]](https://static.wixstatic.com/media/13e63c_5292c71626c1423bb0b9833801169dec.jpg/v1/fill/w_907,h_680,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/13e63c_5292c71626c1423bb0b9833801169dec.jpg)
Moon Installation Design
Revolving Story-telling
Embracing the Moon
Narration of the City

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A narrative approach was implemented to capture the interest of a wider audience that resonated with the city's story and life.
The Team:
Creative Direction : Margaret Lam
Project Mangement : J Chan