International Commercial Centre - Observation Deck Gallery, HK
Fictional Installation Design Event : Embracing the Moon
Participatory Creative Idea - Embrace the Moon High on 100th Floor:
This site-specific installation event was designed to be an inspirational experience on the 100th-floor-observation-deck located in International Commercial Centre, Hong Kong. It was planned to constitute a tangible form of expression around the idea of approaching the moon - in Mid-Autumn festival celebrating full moon - where a luminous revolving moon lantern was built.
Narration in Public Space :
A narrative approach was implemented to capture the interest of a wider audience that resonated with the city's story and life. The impact of the object was given consideration to create a dramatic effect - in which the lighting, and continuous images were not only to attract the gaze, but also to resonate with traditional beliefs.
The Real and the Fictional :
The main challenge of the project was to transform the public space into a stage without borders, which involved a range of skills, including : image production, kinetic effect, lighting, material control and final art installation. The dimensions of the real and the fictional were explored.
Narration in Public Space
100th Floor Observation Deck
Moon Installation Design
Embracing the Moon
Narration of the City
A narrative approach was implemented to capture the interest of a wider audience that resonated with the city's story and life.
Creative Direction : Margaret Lam
Project Mangement : J Chan