International Commercial Centre - Observation Deck Gallery, HK
Fictional Installation Design Event : Embracing the Moon
Participatory Creative Idea - Embrace the Moon High on 100th Floor:
This site-specific installation event was designed to be an inspirational experience on the 100th-floor-observation-deck located in International Commercial Centre, Hong Kong. It was planned to constitute a tangible form of expression around the idea of approaching the moon - in Mid-Autumn festival celebrating full moon - where a luminous revolving moon lantern was built.
Narration in Public Space :
A narrative approach was implemented to capture the interest of a wider audience that resonated with the city's story and life. The impact of the object was given consideration to create a dramatic effect - in which the lighting, and continuous images were not only to attract the gaze, but also to resonate with traditional beliefs.
The Real and the Fictional :
The main challenge of the project was to transform the public space into a stage without borders, which involved a range of skills, including : image production, kinetic effect, lighting, material control and final art installation. The dimensions of the real and the fictional were explored.
Creative Direction : Margaret Lam
Project Mangement : J Chan
Embracing the Moon
Narration of the City
Narration in Public Space
100th Floor Observation Deck
Moon Installation Design
A narrative approach was implemented to capture the interest of a wider audience that resonated with the city's story and life.