MARGARET LAM
Curating Brands, Design & Digital Experience
HK Museum of Art
Interactive Digital Experience & Engagement
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A Concept Enhancing the Museum's Brand World : New Perspective to Art
As a new digital experience for museum-goers, it goes alongside with the museum's traditional collections. While the concept pays a lot of attention to enhance the museum's new branding journey, it intends to offer new ways of appreciation to visitors, inspiring them to look at art from totally new perspectives.
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City's Viewpoint : Immersive Visual Identity
An introductory corridor welcomes the visitors. The immersive environment converge the artwork fragments with the full viewpoint hints. It is a unique walkway to infuse the audience's mind with the new visual identity in motion.
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Art Journey Through Time : Theatre
An animated video is produced to lead audience to go through the milestones of the museum's transformation. Mostly, it is a visual journey to build emotional connection with art lovers.
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The Team:
Experiential Design and Media Design Agency: yU+co [lab] (Creative Director : Margaret Lam)