MARGARET LAM
Curating Brands, Design & Digital Experience
HK Museum of Art
Interactive Digital Experience & Engagement
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A Concept Enhancing the Museum's Brand World : New Perspective to Art
As a new digital experience for museum-goers, it goes alongside with the museum's traditional collections. While the concept pays a lot of attention to enhance the museum's new branding journey, it intends to offer new ways of appreciation to visitors, inspiring them to look at art from totally new perspectives.
City's Viewpoint : Immersive Visual Identity
An introductory corridor welcomes the visitors. The immersive environment converge the artwork fragments with the full viewpoint hints. It is a unique walkway to infuse the audience's mind with the new visual identity in motion.
Art Journey Through Time : Theatre
An animated video is produced to lead audience to go through the milestones of the museum's transformation. Mostly, it is a visual journey to build emotional connection with art lovers.
The Team:
Experiential Design and Media Design Agency: yU+co [lab] (Creative Director : Margaret Lam)