Kerry Centre Launch, Shenzhen

Multi-media, Experiential Design Exhibition : For Visionary Development

Visionary Development - Multi-disciplinary, Custom-made Show :
This site-specific exhibition was designed to be an official launch of Kerry Centre, celebrated with its LEED-award, in Shenzhen. The multi-media show intended to integrate the strength of multi-disciplinary design practices altogether, ranging from interior design, section planning, content flow, video shooting, motion graphics, kinetic LED panel installation, large-scale projection, model making, interactive devices to overall system control. Audience could experience a digital expression of the new development, offering inspirations with full details.


Narration Planning in Exhibition Space :
A narrative approach was implemented throughout the exhibition, by planning specific content pinpointed in three zones. In Zone 1, a brand theatre was built with a kinetic LED installation. It was designed to deliver a video along a story line, where music and LED panel movement were involved. Zone 2 was dedicated to a narrative show, involving video projection, to showcase location benefits of the complex. In Zone 3, an interactive Installation was set up to further cover specific stories of the design objects.

 

Integrating Art Direction, Digital Deliveries and Production Management :

The main challenge of the project was about manipulation of a range of professional skills, including : art direction of the anticipating experience, people flow management, digital deliveries, timing control, system synchronization, etc. As a whole, the exhibition aimed to achieve a high level of all-encompassing art production.

 

 

 

 

Creative Show : Zone 1

Brand Theatre.  Kinetic LED Panel Installation.  Video Film.

It was designed to deliver a video along a story line, where music and LED panel movement were involved.

 

 

Brand Theatre. Kinetic LED Panels.

Brand Theatre. Kinetic LED Panels.

Image Courtesy: Popeye Tseng

Story-telling with Kinetic LED

Story-telling with Kinetic LED

Image Courtesy: Popeye Tseng

Brand Theatre - Kinetic LED Panel

click to view

 

Creative Show : Zone 2

Projection on Model. Developement Story.

This area was dedicated to a narrative show, involving video projection, to showcase location benefits of the complex.

 

 

Projection on Model and Narration

Projection on Model and Narration

Image Courtesy: Popeye Tseng

Projection on Model and Narration

Projection on Model and Narration

Image Courtesy: Popeye Tseng

Projection on Model and Narration

Projection on Model and Narration

Image Courtesy: Popeye Tseng

Projection on Model and Narration

Projection on Model and Narration

Image Courtesy: Popeye Tseng

Projection on Model and Narration

Projection on Model and Narration

Image Courtesy: Popeye Tseng

Creative Show : Zone 3

Interactive Panel.  Installation Showcase.

This section was set up to further cover specific stories of the design objects.

 

Interactive Panel Installation

Interactive Panel Installation

Image Courtesy: Popeye Tseng

Interactive Panel Installation

Interactive Panel Installation

Photo Courtesy: yU+co [lab]

Interactive Panel.  Installation Showcase.

click to view

 

The Team:
Experiential Design and Media Design Agency:  yU+co [lab]   (Art Director : Margaret Lam)

Interior Design : Popeye Tsang

 

 

 

Copyright © 2013-2020

Margaret Lam,

All rights reserved.