Elements - Fantastic Christmas & Exhibition
Based on film: Fantastic Mr. Fox, by Wes Anderson
Creative Strategic Approach: A Tribute Art Show
The aim of the campaign is to create a must-go event setup for ELEMENTS in Christmas time, who always emphasizes artistic achievement, craftsmanship & visitor engagement. In order to achieve multiple goals, a creative strategic approach is much needed. Getting inspired by famous movie “FANTASTIC MR. FOX” by Oscar director Wes Anderson, which is based on its original British children fiction written by Roald Dahl, the creative concept idea is developed to reinterpret the KEY SCENE - CHRISTMAS FANTASTIC FEAST. This film-related idea is a breakthrough approach to execute a seasonal project. It is so much more than a decoration, rather, it is actually a tribute art show. It's premium, classy & fun.
Realizing Theatrical Scene: Fantastic Feast
According to the significant plot in the original fiction and film, Mr. Fox prepared a great CELEBRATORY BANQUET for the underground animals in Christmas time. At the table, Mr. Fox invites everyone to live in the neighborhood with him and his family, where he dares to hunt for them daily. And everyone joyfully cheers for this fantastic idea. This toasting moment is the core interpretation of the set design.
Strong PR Angle. Showcasing Real Artifacts.
By successfully getting official license from 20th Century Fox, we showcase a number of exquisite characters used in the movie-making. It is Wes Anderson’s fame and the amazing craftsmanship of those characters that draw everybody’s attention & encourage more visits. It intends to attract art lovers, trendy guys, kids, family & all.
Company: Pico International Team (Creative Director : Margaret Lam)